Why does digital advertising matter?
In an age when everyone spends an average of 12 hours in front of a computer screen or their phone, it is no surprise that digital advertising has emerged as one of the best advertising platforms.
Digital advertising is one of the most efficient methods of exposure available to a business. You can get your brand in front of your target market for as little as £10 per day. You have to ability to hyper-target meaning you only show your ad to the most relevant audiences. There are three main options to consider in digital advertising.
Growth in digital ad spend by 2021
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