The Real Reason Your Conversion Rate Is Stuck (And What to Fix First)

🧠 The Core Problem: UX Leaks Are Hiding in Plain Sight

You don’t need a new theme. You need to remove friction.

Your conversion rate is leaking through:

• Checkout steps that make users hesitate
  
• Product pages that overload instead of convert
  
• Slow load speeds on mobile
  
• Missing trust signals and unclear value props
  
• Cluttered layouts that bury the CTA
  
  

The worst part?
You probably have all the data already—but it’s scattered across heatmaps, session recordings, GA4, and tools no one has time to interpret.

🔍 How to Actually Find the Leaks

You don’t need another tool.
You need to connect the dots between user behavior and site experience.

Here’s where to start:

✅ 1. Watch 5 Session Recordings

Pick sessions where users almost purchased but didn’t.
Look for patterns:

• Where do they pause?
  
• What are they hovering over?
  
• Do they scroll but not click?
  
  

✅ 2. Run a Heatmap on Product & Checkout Pages

See where attention is going—and where it’s not.

If users don’t scroll, your content is too long.
If they never click “Add to Cart,” your CTA needs work.

✅ 3. Use Funnel Tracking

Where’s the drop-off happening?

• Add to cart?
  
• Checkout start?
  
• Payment step?
  
  

Fix the page before the biggest drop—and nothing else—for now.

🛠 Quick Fixes That Actually Work

• Remove unnecessary fields in checkout
  
• Make the CTA button more prominent (and sticky on mobile)
  
• Add FAQs or reviews to product pages
  
• Remove clutter from above-the-fold
  
• Speed test your site and kill unused apps/scripts
  
  

💡 How We Do This at Milktub

CRO Pilot does this automatically.
It tracks every session, uses AI to surface conversion leaks, and delivers clear, actionable insights with A/B tests, heatmaps, and task lists.

But even without it—you can start small:
Pick one page, spot one friction point, and fix it.
That’s how conversion rates grow.

⚡ TL;DR

• Most CRO problems are UX friction, not design flaws
  
• You already have the data—you just need the insights
  
• Fix one leak at a time, not everything at once
  
  

Conversions don’t jump from redesigns.
They improve from clarity and momentum.

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