You’ve got a beautiful site, a wide array of products, and a slick brand message. But what if I told you that your often underrated search bar holds the key to improving conversion rates on your website? Intrigued? Stay with me!
At Milktub, we've harnessed the untapped potential of the search bar, transforming it into a sophisticated, interactive shopping guide that significantly boosts user engagement and conversion rates. We teamed up with Wizzy, a top Shopify expert, to make this happen.
Here are 5 quick wins to optimize your search bar:
1. Transform the Search Box: Wizzy’s app makes the search box dynamic, recommending the best sellers and providing search templates. As you type, product images instantly load, enhancing the shopping experience.
2. Smarter Search Results: Even if you misspell “jeans,” a smart search bar retrieves the correct items, improving user comfort and potentially increasing conversion rates.
3. Better Tagging and Cataloging: Ensure accurate tagging so a search for “blue jeans” brings up precisely that, bolstering customer trust and conversions.
4. Suggested Searches: This feature acts as a silent salesman. For instance, typing “suit” might show alternatives like shirts or blazers if suits aren’t available.
5. High Visibility: Make the search bar prominent on all devices. A visible search bar helps users quickly find what they need, raising the likelihood of a purchase.
Conversion rates from searches typically outperform those from browsing. By employing Wizzy's search analytics, you can measure the impact directly. A notable denim brand, for example, saw a significant conversion boost after optimizing their search bar using these strategies.
Advancing conversion rates is a marathon, not a sprint. Every enhancement counts.
Interested in enhancing your website's search bar? Reach out to Milktub!
