Milktub Agency revamped Iris Fashion's website, resolving critical issues like tracking loss and user journey drop-offs. By migrating to a custom theme and implementing a new brand identity, we achieved significant improvements in conversion rates, revenue, and checkout performance.
Iris Fashion, a UK-based clothing retailer, was struggling with a low conversion rate due to an outdated, bug-ridden Shopify theme that wasn’t properly supported. The site experienced significant tracking issues, and there was a substantial drop-off throughout the user journey, severely impacting sales. Iris Fashion needed a complete website overhaul to resolve these issues and improve user experience.
Milktub Agency embarked on a full website revamp for Iris Fashion, starting with a migration from their old, unsupported theme to a custom-built Shopify theme. To ensure the best results, we implemented changes incrementally, testing the impact of each modification on conversions and performance. Additionally, we collaborated with Iris Fashion to introduce a new brand identity across the website, enhancing the overall look and feel in line with their updated image.
Key actions included:
Within three months of the revamp:
Stay tuned for more updated on this project!
