Milktub Agency provided Pansara with a full branding and market entry strategy based on research and focus groups. The brand has completed a successful soft launch and is now positioned for a full launch in 2025.
Pansara, a brand specializing in natural home fragrances like soy wax candles and water-based room sprays, needed a cohesive brand identity and market strategy. While their products were of the highest quality, non-toxic, and environmentally friendly, they lacked a clear positioning and plan to successfully enter the market. To address this, Pansara required in-depth research and a detailed brand strategy to differentiate themselves in a competitive industry.
Milktub Agency was brought on board to create a complete branding package for Pansara. We conducted extensive market research and customer focus groups to gain insights into the target market's preferences and behaviors. This allowed us to help Pansara position their products as premium, natural, and safe alternatives to synthetic home fragrances.
The final deliverable included:
Pansara successfully completed a soft launch and is now preparing for a full-scale launch in 2025. The brand strategy has helped solidify their positioning, and the feedback from the soft launch indicates strong customer interest and alignment with market trends. The upcoming launch will leverage the groundwork laid by the branding and marketing strategy developed by Milktub Agency.
Stay tuned for more updated on this project!
