No Emotions

01. The Challenge

No Emotions, a promising brand known for its high-quality products and commitment to organic growth, was facing challenges in converting website visitors into customers. Despite having a solid foundation, they needed to refine their acquisition strategy and optimize their Shopify store to drive the right kind of traffic and increase conversions. The goal was to ensure that users not only visited the site but also completed purchases and increased their average order value (AOV).

02. The Solution

Milktub Agency partnered with No Emotions to revamp their acquisition strategy and Shopify website. Our approach included:

• Fine-tuning their acquisition strategy to attract high-quality traffic from the most effective channels.
• Revamping the website to improve the user journey, with a focus on optimizing critical conversion touchpoints.
• Enhancing the product page content and layout to make it more engaging and informative, ensuring that customers had all the information they needed to make a purchase.
• Incorporating AOV boosters on the cart page, such as upsells and cross-sells, to encourage customers to add more to their cart.

By addressing both traffic quality and on-site conversion, we created a more seamless, high-converting experience for No Emotions’ customers.

03. The Result

The website revamp and refined acquisition strategy led to significant improvements, including:

• An increase in conversion rate (CR) due to a more effective user journey.
• Higher average order value (AOV) through the use of targeted upsell opportunities.
• Uplift in revenue per user, driven by cleaner traffic channels and a more engaging site experience.

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Stay tuned for more updated on this project!